Wear jeans with a purpose: Denim Day USA

Peace Over Violence is proud to present the 10th Annual Denim Day USA 2008, a campaign to raise awareness and educate the public about rape and sexual assault. It takes place on Wednesday April 23, 2008.

In 1998, an Italian Supreme Court decision overturned a rape conviction because the victim wore jeans. People all over the world were outraged. Wearing jeans became an international symbol of protest against erroneous and destructive attitudes about sexual assault.

Last year, on Denim Day an unprecedented 300,000 people signed up to wear jeans in support of raising awareness about the need to end sexual violence. This year we aim to at least double that amount.

This day in the schools, offices and streets of Los Angeles County we unite against rape of girls, women, boys and men. We stand in support of survivors. We break the silence to end sexual violence.

On Denim Day USA wear your jeans as a visible sign of protest against the myths that still surround sexual assault!

What can you do to make Denim Day USA a success?

  • Wear Jeans on April 23, 2008.
  • Tell your friends, family and colleagues to wear jeans
  • Sign up and receive our Denim Day USA Action Kit.
  • Donate Dollars for Denim.

Make a Difference

  • When you participate in Denim Day USA on April 23, 2008 you:
  • Make it possible for more survivors of sexual assault to reach out and find help.
  • Promote prevention through education so that sexual violence doesn’t occur in the first place.
  • Encourage men and boys to understand that strength is not for hurting, and the critical role they play in preventing violence against women.
  • Encourage institutional and societal change.

Get Started

Please register as a participant and we will send you out a packet of Denim Day material. If you have more than 500 participants, we ask that you come to our offices and pick up your material if at all possible. Everything is also downloadable from the Denim Day USA website by clicking here. Thank You!

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