According to market researchers at Sony Ericsson, women spend more on electronics every year than they do on shoes. I’m glad some technology companies are finally getting the point that simply making something pink or slapping a flower on something crappy (like a Motorola Razr) does not automatically mean that women will buy it. I care more about the specs on my next laptop than I do about buying a year’s worth of shoes, but I’m a slightly skewed sample.
It is worth noting that they did compare electronics purchases to shoe purchases, which means we still have a long way to go until women can shake the Imelda Marcos stereotype.
Via Switched.
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