Liz is back from a short hiatus with The Feminist Wetblanket: a weekly column that combines feminism and two of her favorite things to poke fun at: media and popular culture.
I think it is very necessary to begin this week’s column by pointing out that I love Ugly Betty. The witticisms are amazing, and it is just so deliciously evil at times that I want to explode with joy that someone finally managed to get good programming on television. But after I explode with euphoria, I realize that no matter how much I love the show (and America Ferrera), I can’t get past the fact that it perpetuates terrible stereotypes of both men and women in pretty much every episode.
Now, part of the problem with Ugly Betty is that Selma Hayek borrowed (ok, took) the show’s premise, characters, etc, from a Brazilian* telenovela. So part of the blame for the stereotypes portrayed in the series rests with its original creators. Since I live in the United States and don’t speak a language other than English, I’ve never watched the original Ugly Betty. I apologize for my ignorance.
The basic idea behind Ugly Betty is that Betty is a fish out of water at Mode magazine, where she is the Executive Assistant to the Editor in Chief. Betty isn’t Ugly, she’s just not Mode material. The good news is that - most of the time - Betty is happy being a fish out of water at Mode, she doesn’t want to fit in with people she views as deceitful and vapid. She loves her odd clothes, braces, weight, and ethnicity. But what we, as viewers, love the most about Betty is her heart of gold. But what I hate the most about Betty and her Mode cohorts is that they uphold stereotypes that can be extremely damaging.
First off, we have Betty. She’s surrounded by gorgeous men and women basically everyday of her working life. What do we learn from these vapid, cruel, and fashion-obsessed lot? That pretty girls (and boys) can’t be smart. You have to be ugly, like Betty, to be kind and intelligent. While Betty can be slow to pick up on insults from her co-workers, we don’t see this as a flaw in her: we see Betty as innocent and full of kindness.
We see the exact opposite in Amanda, Mode’s receptionist. Amanda is beautiful, but let’s face it, she’s a shallow bitch. Only concerned with fashion, her weight (which she should be, since she binge eats), attracting the right men, and succeeding at Mode, Amanda is exactly the type of person Mode caters to. She’s cruel, heartless (most of the time), and obsessed with getting things her way. She’s just dumb enough to buy into anything anyone tells her is fashionable (even if it is essentially a body condom), and she has surprisingly little ability to think for herself when it comes to fashion and pretty much anything else in her life. She’s the classic “pretty, but stupid†girl we all sat next to in high school. She’s pretty ugly.
And the gays (whom I love dearly) on Ugly Betty are only men, and they’re only flamboyant. While I get that the show is about fashion and a certain type of gay man is attracted to the industry, it isn’t helping the stereotype of the flamboyant gay when Willie tells Mark that something he did was “too gayâ€. I wasn’t aware that you could be “too gayâ€. Can you be “too straightâ€?
The only gorgeous and smart women on the show are Alexis and Willie - both of which have terrible flaws in them. Alexis, well, her intelligence can be attributed to the fact that she used to be a man and she’s just carrying that over from a previous life. Regardless of her intelligence, Alexis is hellbent on punishing her brother and father for their rejection of her. Which is interesting because he brother didn’t have an opportunity to reject her: she rejected him because he was too much like their father. Willie is just as hellbent on getting things her way. She even goes as far to have an affair with Bradford Mead, trick him into divorcing his wife, and again trick him into marrying her. Willie is so busy sleeping her way to the top that we forget she’s extremely talented. Alexis and Willie, while intelligent and beautiful women, are downright evil. The phrase “the devil wears Prada†takes on new meaning with these two women: they further prove that when women are extremely beautiful and intelligent, they can only be evil.
So whether it comes to the ugly girl with a heart of gold, the pretty ugly girl, the “too gay†gay, or the devil in a woman’s clothing, Ugly Betty consistently lets us down with their portrayals of men and women. Even Selma Hayek’s guest spot portrayed women negatively: she lead Daniel on and broke his heart, all for a magazine cover that would ensure her success. I don’t know about you, but that was the worst way I could think of them to portray a feminist in the series. It makes my tiny feminist heart break that Selma Hayek couldn’t managed to put together a show with women who are beautiful, talented, intelligent, and nice with normal flaws. Hey, maybe we could get a lesbian in there? Real women, like us at dollymix (k I realize that was corny, but it’s true!).
The author would like to extend her heartfelt congratulations to Ms. Ferrera for being the first Latina woman to be nominated for - and win - an Emmy for Best Actress in a Comedy. Liz has loved Ms. Ferrera since she first saw her in Real Women Have Curves, and she’s glad to see she’s still rocking the same gorgeous normal body with confidence in a town that values Nicole Richie and Angelina Jolie sized women.
* this is incorrect. The series was adapted from a Colombian telenovela.
[image from getty]